I don’t think I’m sharing any huge secret when I say that archivists, and maybe by default archives, have a bit of an image problem outside of our sector. Since I joined the sector we have battled against the stereotypical cardigan wearing gatekeeper image of our profession with little success. But working within the sector, I know that archivists are a vibrant, passionate, friendly bunch of people who on the whole love the job that they do and want to help others explore the joys of archives. So where dos the disconnect come in? And what do we need to do to change it? That’s what I’m going to talk about in today’s blog.

The perception of archivists from outside the sector is something that’s always bothered me. When I decided to become an archivist, I was met with two main questions when I told people; one, ‘what’s that’? and two, ‘is that for people like us’? The latter was in reference to my working class background. I didn’t actually know what an archive was myself until much later in life and even when I found out, it did still seem like a sector that might be closed off to me. Perseverance paid off, but the fact that both these questions still plague the sector almost 20 years later is a problem. Worryingly, a problem that we don’t seem to be moving towards solving at any great pace.
I think this may be something to do with a topic I mentioned in a previous blog. I think perceptions of what an archivist is and isn’t are warped to the extent that people are so unsure of what we do and if it’s for them that they just don’t engage. The other side of the coin is that this is a truth universally acknowledged by archivists, but then also ignored. We don’t seem to care enough about this perception to do the work towards changing it. It is easier to continue to put pictures of our collections on social media and hope that the right person sees them and makes the leap to engage with the archive rather than putting our heads over the parapet and encouraging people to explore archives.
This is not a blanket opinion of the sector. There are archives who post some content about the work they do, or fit information about archives into the latest Tik Tok trend, but I think sector wide input is needed for the perception to begin to change. And we also need to acknowledge that we want it to change. Explore Your Archive was designed as a mechanism to help the sector do this, but it has turned into a content sharing platform which floods the internet with images of archive content but does little to explain why people should engage with archives and what they can learn from them.

As also mentioned in a previous blog, we need to acknowledge that the sector is changing and the work we do will be changing with it. Modern record collecting and community engagement is becoming the main focus of our role which is very different from the inward facing focus on catalogue creating and nothing else that archivists did when the profession established.

So how do we fix it? I don’t really have an answer, but I do have some ideas. Using the tools we have already, and our skillset would be a great start. Using Explore Your Archive in a different way as a sector would help. It would provide a unified voice through which people literally all over the world could be encouraged to visit their archives and find things of interest. Open days are also a useful tool, as is engaging with local media and telling people about what we do and why rather than what we have. Increasing community engagement work will also increase our potential audience and may also increase our holdings as community groups realise what we can help with. To me, the benefits are many, but it would be remiss not to mention the main barriers to making this work. Archive budgets and resources are already stretched to their limits so an anonymous blog telling people to spend more money and time on yet another task is likely not overly welcome. Prioritisation of time and resource is always going to be a factor for our sector and I believe this is important enough to warrant prioritising and focus from the sector as a whole. Image is everything and we need to work on improving ours.


